A635.8.3.RB - Transformational Strategies
A635.8.3.RB - Transformational
Strategies
Organization Transformation (OT) is defined as
drastic, abrupt change to total structures, managerial processes, and corporate
cultures (Brown 2011). It can also be described as revolution rather than an
evolution. In other words, organization transformation should happen abruptly
or else the change may never take root. Jim McIngvale understood this and
implemented changes immediately so his company could stay afloat.
Jim McIngvale and Stanley McChrystal are different and similarities. Both
dealt with change a little differently, but both had to deal with change because
suddenly, their environment had changed. McIngvale realized that after the
economic recession and the horrific fire that costing $30 million and dropped
the business by 80%. For McIngvale this was a double whammy of the
furniture business during the recession and the fire and for Brig. Gen.
McChrystal, it was the event of 9/11, not this parachute excursion.
Jim McIngvale used many different ideas to
transform the culture of his business. Through many different unfortunate
events, it is surprising that his business made it. However, since he was lucky
enough to keep his business, he understood that his company needed to change
and change fast to ensure it stayed around even longer. McIngvale had
read a book on Influencer Training and did his best to adapt the
principles. McIngvale's approach of the Influencer training took their
organization that could have easily crumbled because of all the improbable
issues, and reignited the culture and the strategic methods and made Gallery a
leader. According to Brown (2011) fig. 15.4, a strong culture is defined
when both the number of members sharing values and the commitment by those
members to the values are high; "A strong culture is characterized by the
organization's basic values being intensely held and widely shared."
After McIngvale implemented the Influencer training, Gallery Furniture now has
a strong culture that prides itself in customer and employee satisfaction.
Stanley McChrystal’s testimony was one that
struck a chord. Too often we see military leaders as being brash. These leaders
are stuck in their ways, and believe their way is the only way for an operation
to be done. Enter the life changing events of 9/11 and the technological
advances that have taken place sense then, and the leadership picture has
changed. No longer are they able to meet individuals face to face. Instead they
must trust the voice on the other side of the line.
In the end, “leaders can let you fail and not
let you be a failure” (McChrystal 2011). What does this mean? Everyone will
take something different away from this, but Stanley McChrystal used an
incredible example. He had failed miserably in front of his battalion
commander. His battalion commander could have ripped into him even further
making him feel worthless, instead he picked him up. As a leader, you need to
ensure that you do not pile on when your followers down. You are there to keep
them level headed. This way their highs are not too high and their lows are not
too low.
References
Brown, D. R. (2011). An Experiential Approach to
organization Development. Upper Saddle River: Prentice Hall.
McChrystal, S. (2011, March). Listen, learn ...
then lead. Retrieved from TED:
http://www.ted.com/talks/stanley_mcchrystal.htm
McIngvale, J. (2012, September 17). Gallery
Furniture Case Study. Retrieved from Vital Smarts:
http://www.vitalsmarts.com/casestudies/gallery-furniture/
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